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Porta 4 / R Alonso

Context: Rodrigo Alonso is a brand belonging to the Chilean designer of the same name. Famous for various projects in a context of development adverse to creation. Rodrigo Alonso stood out for applying concepts such as the use of recycled materials to create new products, among other things. On the other hand, he dedicated himself to creating projects in multiple lines, as a design agency, within the Porta 4 advertising agency. R Alonso within his needs of him were the outsourcing of projects at the conceptual level and information gathering.

 

Problem: Needs arose in the gathering of information, conceptualization and creation of renders.

 

Solution: Sketches were created with the purpose of advancing conceptual visualizations for the Monument to the Fallen project, whose client was the TVN television channel. After that, 3 proposals were developed. A memorial of 5 metal sculptures that represent the presence and action of 5 active Chilean personalities who disappeared on a flight in 2010, was the final choice.

Another type of conceptual projects developed were the creation of wood and metal furniture, under the concept of arming it yourself.

Digital tools used: Rhino Ceros, Photoshop, Keyshot.

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